On Transitioning from Agency to Brand-Side Strategy
Reflections on making the shift from agency to in-house strategic work
The Decision to Transition
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Agency work offers incredible variety and exposure to different challenges. But after several years, I found myself wanting something different: depth over breadth, ownership over handoffs, and the chance to see strategy through to long-term execution.
What I’m Learning
The transition has revealed several key differences:
- Time horizons: Brand-side work operates on different timescales
- Relationships: Building deeper partnerships vs. project-based engagements
- Context: The value of institutional knowledge
- Measurement: Different success metrics and accountability
The Path Forward
Every transition is a chance to reevaluate what matters in your work. For me, it’s about…
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