hey there, i’m jasmine. i pay attention for a living..

I look for what gets overlooked or dismissed.That’s usually where the real story starts.
Strategist and writer. Ten years of helping brands see what’s shifting before everyone else does.

This isn’t a traditional portfolio.
It’s a space for finished work and work in progress. Polished case studies sit alongside rougher notes and observations. The point isn’t just what I’ve done. It’s how I think.