Abstract: The Art of Design

What I Loved

This documentary series profiles designers across different disciplines—graphic design, architecture, illustration, photography—and reveals the thinking behind their work. Each episode is a masterclass in creative problem-solving.

Favorite Episodes

• Paula Scher (Episode 1): Her approach to typography and branding, especially the work on Citibank
• Bjarke Ingels (Episode 5): Architecture as pragmatic utopianism—solving constraints creatively

Relevance to Strategy

While focused on design, the series really captures what strategic thinking looks like in practice: defining the problem correctly, exploring constraints, synthesizing disparate influences, and creating work that’s both beautiful and functional.